Google Analytics is the most popular analysis tool in the world and has a number of advantages for businesses. Despite being user friendly, the data is not always easy to understand. However, long term it's an effective marketing strategy that can help grow your business .
Note: This article will not discuss features included in Google Analytics Premium, as it costs roughly $150,000 USD and is not accessible for the majority of SMB's. We'll discuss it in a future article for web professionals who follow our blog and larger businesses.
Who is your audience?
It's important to know your audience ; where it comes from, its spoken language, interests, browsing habits, etc. Understanding your audience will allow you to identify whether users are new or returning customers.
Understand where your traffic comes from!
Wouldn't it be nice to know where your visitors come from ? Thanks to Google Analytics, it's possible to know whether your visitors come from organic searches, directly from your website, social media, website partners, or your Google Adwords.
Analyze your website's performance
As a business, you WANT to know how performant you are on the web.
If you have Google Analytics, here's what you'll be able to see :
- Your Rebound Rate : A marketing tool helping you identify the percentage of people who entered your website and left without consulting any other pages.
- Conversion Rate : Depending on what you offer, a conversion can be a contact form, a newsletter subscription, a purchase etc. You determine what counts as a conversion.
- Time Spent Online : Does your website attract your audience ? Do users inquire about your content & promotions ?
- Conversion Path : What path does your audience take before converting ? There are different ways - it's important to analyze them so that you can better understand your client.
Thanks to Google Analytics, you'll be able to develop new strategies based on real data in order to increase your revenue and growth rate.
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