Programmatic Advertising: A Growing Market

According to Zenith, 67% of digital advertising will be commercialized into programmatic advertising by 2019. The automation of data saves time and increases relevance! Real-time analysis of consumer behavior gives us valuable information in order to build effective communication strategies.

Data: The Nerf of Web Marketing

Collecting massive data on internet users creates the most relevant advertising campaigns. Cyberpublicity's advertising experts can target an audience according to their lifestyle or interests. Data helps us understand your target audience's behaviour and needs.

In addition, programmatic marketing allows you to communicate with your potential customer at the right time, in the right context and in the right place. Your message is adapted to your target audience in order to increase the conversion possibilities. Low acquisition costs and targeted audiences are the winning equation of programmatic advertising!

Cyberpublicity Uses Programmatic for Your Notoriety

Our SEA experts create programmatic advertising campaigns designed to improve your brand awareness and online visibility. Programmatic marketing allows you to generate an interest in your brand in order to guide users towards an internet purchase.

CyberPublicity proposes the following banner formats according to quality standards established by the IAB:

• Skyscraper (160 x 600)
• Big Box (300 x 250)
• Mobile Banners (300 or 320 x 50)
• Leaderboard (728 x 90)

Our team is always available to help create your programmatic advertising strategy. Defining your business goals and strategy will not only help you generate good results, but also highly qualified prospects for your business.

Programmatic advertising seems complex? Call us now for professional guidance throughout your programmatic marketing strategy!