Active Lifestyle
Family Vacations
Hobbies & Passions
- Fashion Enthusiasts
- Green Lifestyle Enthusiasts
- Cooking Enthusiasts
- Automobile Enthusiasts
- Luxury Vehicle Enthusiasts
- Animal Lovers
- Fast Food Lovers
- Handymen
- Beauty Experts
- Culinary Arts Enthusiasts
- Nightlife Enthusiasts
- Political Enthusiasts
- Avid Investors
- Interior Decor Enthusiasts
- Aspiring Chefs
- Quick Recipes
- Photo Enthusiasts
- Parenting Tips
- Techies
Active Lifestyle
- Outdoor Enthusiasts
- Beach Enthusiasts
- Thrill-Seekers
- Sports Enthusiasts
- Health & Fitness Enthusiasts
- Travel Enthusiasts
- Winter Sports
- Family Vacations
- World Travelers
Arts & Entertainment
- Cinema Enthusiasts
- Video Game Enthusiasts
- Compulsive Video Gamers
- Casual and Social Games
- TV Enthusiasts
- Music Enthusiasts
- Arts & Theater Enthusiasts
Consumer Habits
People who enjoy family vacations with their children and are looking for travel opportunities that offer something for the whole family. They tend to look for places to travel that provide family-friendly housing (onsite child care, playgrounds, guided outdoor activities, etc). They typically choose locations like theme parks, ski getaways and all-inclusive resorts as opposed to large urban cities.
Offline Media
TV/Cable: Family-Friendly Programs, Children's Programs and networks.
Printed: Travel magazines.
Advertiser examples
- Attractions for children (theme parks)
- Hotels and resorts
- Airlines and car rental companies