Active Lifestyle
Thrill-Seekers
Hobbies & Passions
- Fashion Enthusiasts
- Green Lifestyle Enthusiasts
- Cooking Enthusiasts
- Automobile Enthusiasts
- Luxury Vehicle Enthusiasts
- Animal Lovers
- Fast Food Lovers
- Handymen
- Beauty Experts
- Culinary Arts Enthusiasts
- Nightlife Enthusiasts
- Political Enthusiasts
- Avid Investors
- Interior Decor Enthusiasts
- Aspiring Chefs
- Quick Recipes
- Photo Enthusiasts
- Parenting Tips
- Techies
Active Lifestyle
- Outdoor Enthusiasts
- Beach Enthusiasts
- Thrill-Seekers
- Sports Enthusiasts
- Health & Fitness Enthusiasts
- Travel Enthusiasts
- Winter Sports
- Family Vacations
- World Travelers
Arts & Entertainment
- Cinema Enthusiasts
- Video Game Enthusiasts
- Compulsive Video Gamers
- Casual and Social Games
- TV Enthusiasts
- Music Enthusiasts
- Arts & Theater Enthusiasts
Consumer Habits
Thrill seekers are people who enjoy extreme sports such as motor racing, hang-gliding, skydiving, ice climbing, bungee jumping and more. Extreme sports are different from mainstream sports because of their danger level. Thrill seekers often look for ways to engage in these sports by attending sporting events and holiday destinations where they can enjoy them.
Offline Media
TV/Cable: Action and adventure programs, channels with extreme sports and recreational activities.
Printed: Extreme Sports Magazines.
Advertiser examples
- Automobile manufacturers marketing SUV's
- Energy bar promoters who advertise to BMX riders and climbers
- Insurance companies promoting life insurance
- Outdoor clothing manufacturers