Hobbies & Passions
Active Lifestyle
Arts & Entertainment
Consumer Habits
Casual and social gamers occasionally play games on their mobile phones, social networks or they on a home console. They play games as a hobby and generally play games that are easy. They are found online searching which games to buy themselves or their kids. Many of them are turning to games to pass the time or to relax at the end of a busy day.
TV/Cable: Popular shows, comedies and dramas.