Hobbies & Passions
Active Lifestyle
Arts & Entertainment
Consumer Habits
Television fans watch TV for hours each day and are passionate about particular shows and characters. Like moviegoers, they watch a wide range of genres. They have multiple TVs and are masters of the DVR recorder that allows them to record anything they might miss. Their evenings revolve around their television shows. Much of their online video viewing focuses on television shows where they are often seen watching repeats of their favorite episodes, catching up on an episode they missed, and so on. TV is such a big part of their lives that you can also surprise them by reading celebrity news, the lives of different actors and actresses online.
TV/Cable: TV contests and popular shows.
Printed: Entertainment and gossip magazines.