Consumer Habits
Bargain Hunters
Hobbies & Passions
- Fashion Enthusiasts
- Green Lifestyle Enthusiasts
- Cooking Enthusiasts
- Automobile Enthusiasts
- Luxury Vehicle Enthusiasts
- Animal Lovers
- Fast Food Lovers
- Handymen
- Beauty Experts
- Culinary Arts Enthusiasts
- Nightlife Enthusiasts
- Political Enthusiasts
- Avid Investors
- Interior Decor Enthusiasts
- Aspiring Chefs
- Quick Recipes
- Photo Enthusiasts
- Parenting Tips
- Techies
Active Lifestyle
- Outdoor Enthusiasts
- Beach Enthusiasts
- Thrill-Seekers
- Sports Enthusiasts
- Health & Fitness Enthusiasts
- Travel Enthusiasts
- Winter Sports
- Family Vacations
- World Travelers
Arts & Entertainment
- Cinema Enthusiasts
- Video Game Enthusiasts
- Compulsive Video Gamers
- Casual and Social Games
- TV Enthusiasts
- Music Enthusiasts
- Arts & Theater Enthusiasts
Consumer Habits
Bargain hunters are people who are always looking for a bargain and never pay anything full price. They cash coupons, shop at discount outlets and are willing to spend the time needed to get an extra rebate. Bargain hunters are usually students, recent university graduates or young families who make large purchases only if prices are reasonable.
Offline Media
TV/Cable: Popular shows aimed at a young audience.
Printed: Magazines.
Advertiser examples
- Packaged consumer goods
- Large restaurant chains
- Furniture companies