Consumer Habits
Serious Buyers
Hobbies & Passions
- Fashion Enthusiasts
- Green Lifestyle Enthusiasts
- Cooking Enthusiasts
- Automobile Enthusiasts
- Luxury Vehicle Enthusiasts
- Animal Lovers
- Fast Food Lovers
- Handymen
- Beauty Experts
- Culinary Arts Enthusiasts
- Nightlife Enthusiasts
- Political Enthusiasts
- Avid Investors
- Interior Decor Enthusiasts
- Aspiring Chefs
- Quick Recipes
- Photo Enthusiasts
- Parenting Tips
- Techies
Active Lifestyle
- Outdoor Enthusiasts
- Beach Enthusiasts
- Thrill-Seekers
- Sports Enthusiasts
- Health & Fitness Enthusiasts
- Travel Enthusiasts
- Winter Sports
- Family Vacations
- World Travelers
Arts & Entertainment
- Cinema Enthusiasts
- Video Game Enthusiasts
- Compulsive Video Gamers
- Casual and Social Games
- TV Enthusiasts
- Music Enthusiasts
- Arts & Theater Enthusiasts
Consumer Habits
Serious buyers are people who spend their money wisely. They tend to search and compare the prices of the items they buy. Their decisions are often influenced by the opinions they read. Quality is important to them, as is their budget. They are happy to spend more as long as they know they are getting value for money. Serious buyers typically read product reviews online in order to compare quality and prices.
Offline Media
TV/Cable: Large news networks and talk shows.
Printed: Consumer reports.
Advertiser examples
- Car and appliance manufacturers