Hobbies & Passions
Active Lifestyle
Arts & Entertainment
Consumer Habits
Automobile enthusiasts are people who love cars or motorcycles. Their cars are priceless to them - typically they have a car or motorcycle more expensive than their lifestyle can afford.
These enthusiasts are always informed on the latest car/motorcycle models and automotive technical innovations.They often frequent shows, testing new cars, even when they are not on the market for purchase. They read car magazines, visit websites and watch videos on YouTube about cars. Automobile enthusiasts constantly maintain their vehicles whether for polishing, spark plugs, new speakers, etc. Often the go-to person for car information, they advise their family and friends on the best cars to buy and how to maintain them.
TV/Cable: Auto/motorcycle shows, programs dedicated to vehicle repair
Printed: Car and motorcycle magazines, reading material about mechanics.