Hobbies & Passions
Active Lifestyle
Arts & Entertainment
Consumer Habits
People who enjoy quick recipes are usually looking for simple and quick meals for families. These people are usually moms who work and want to provide their children with a healthy, quick meal prepared at home. They tend to look for cooking tips online and are looking for utensils that simplify the process (eg, a rice cooker, steamer, etc.)
TV/Cable: Networks dedicated to food and cooking
Printed: Food and cooking magazines, magazines for parents