CyberPublicity's blog

Are you struggling to convert your e-commerce browsers into actual customers? Facebook ads can help increase your conversion rate and profitability. Facebook has become the mainstream method for reaching target audiences through its advertising network. The reason for its success is due to the company's data collection process and user information. Facebook tracks user activity, likes, clicks, location settings, browser history, etc. Using profile information and data to optimize ads, Facebook can show the right ad to the right consumer. Here are a few tips to help you engage your target audience through Facebook advertising: Simplify your ad copy Keep your …

With the advent of the internet, reaching customers abroad is easier than ever. Studies show buyers don't care where companies are located when they purchase online, as long as their customer experience is positive. A consumer survey conducted by Google UK showed that 96% of people shopping on Booking.com were not aware that it operates out of the  Netherlands. However, nearly 90% of these shoppers said they would purchase from the company again despite their location (UK Google Survey, 2014). Small, medium and large businesses can benefit from international online markets to grow their organizations. Google Adwords can help expand …

MONTREAL, January 30, 2018  - The Consumer's Choice Award celebrated business excellence for Greater Montreal during the 2018 Awards Gala held in Montreal, on Jan 24. Awards were presented for a variety of categories and industries. CyberPublicity was honoured with the 2018 Award for #1 Web Agency!  Recognized for outstanding achievement and innovative digital marketing services for small and medium sized businesses, we were selected from nearly 300 digital agencies across Montreal. Our CEO, Benjamin Paradis and VP, Kevin Perry accepted the award on behalf of the company. "It was really important for us to win because it solidifies the relationship we …

CyberPublicity, a Google Premier Partner and digital marketing agency, announced today the launch of its new company website. The website offers quick and easy access to essential information, improved navigation and a more comprehensive understanding of CyberPublicity's innovative marketing services. For more information about CyberPublicity's services and to view the new site, visit: www.cyberpublicity.com

In today’s digital era, no company is immune to user reactions online and through social media networks. E-reputation is crucial to a company’s brand and should be maintained on a daily basis.  Despite constant engagement, negative feedback is normal, since "any web space or brand on social networks becomes a space of expression between the brand and its consumers or other company stakeholders" (Réguer,121).  E-reputation can be managed by investing time or outsourcing an external resource to handle the online reputation of the brand. How to react? Why does advertising generate negative comments from consumers ? What are the elements …

For the third consecutive year, CyberPublicity will attend the 6th SMB Strategy Conference at Palais des Congres de Montreal. Our marketing professionals will be available to answer questions and discuss web marketing strategies. We will be among several guest speakers, presenting Google marketing strategies for 2018. Come see us. We will be happy to meet you! For additional information, please visit: www.strategiespme.com or contact us at [email protected] Event: SMB Strategy Conference 6th edition  Date: November 29th & 30th, 2017 Presentation: Wednesday, November 29th at 2:25 PM - BDC conference Location: Palais des Congres de Montreal, Kiosque 616

Do you want to easily increase your company’s profits? Believe it or not, this can be achieved through content. Regardless of the type of web advertisement you operate, content is a key factor for achieving successful results. Interactive content provides the best leverage to persuade customers and convince them that your product is the only option for them.  Poor content can negate your conversion rate and sales performance. In today's digital landscape, information is easily accessible online - giving buyers as much info as possible about your product or service is imperative in order to discourage them from buying from …

When creating traditional or digital marketing campaigns, it's important to segment information. The data collected from digital marketing, offers the opportunity to customize content and obtain additional information - thoroughly understanding the segments . Data and digital tools have the capacity to offer personalized possibilities. There are three types of data that are used for different marketing purposes and that, in my experience, make it possible to build custom strategies effectively: Primary data (Internal data) Secondary Data (Primary data belonging to another enterpris Tertiary Data (Data from data provider - Google Adwords) When creating campaigns, ad group division is required …

In 2016, more than one in four Quebecers planned to shop online for Christmas presents  (Conseil Québécois du Commerce du Détail, 2016). Whether web users are purchasing or browsing for merchandise, the volume of internet users on Google increases during Christmas. Due to the competitive nature of holiday shopping, it's important for online retailers to have optimal web visibility. 1. Create a specific campaign Creating a custom campaign for Christmas is advantageous as budgets and characteristics can be modified from regular campaigns. Create ad groups and segment ads based on your sales goals for that period. You can then follow your …

Since fall 2016, the Display Network has been offering a responsive ad format that is aimed at creating optimal user experience. Discover how you can earn quality views and results. What is a Responsive Ad? Responsive ads offer more flexibility than display ads because they automatically adjust their size, appearance and format to fit any advertising space. They can adapt into text ads or image ads. Moreover, these ads are adapted to websites ; offering target audiences a more natural and visually appealing look. Adwords increases your campaign performance and visibility by  placing the right ad at the right time …