CyberPublicity's blog

When used correctly, social media can expand your business and help you develop brand recognition. Here are a few tips to help you create a successful social media strategy: Target your audience Define your audience according to sex, age, area, language and interests. Having an exact definition of your audience increases the chance of achieving your goal. Facebook's new ad system helps you target your audience precisely. You'll get a better return on investment from your media projects. Present your business and its values Use storytelling to promote your brand and connect with your audience. This will help you to retain …

Local searches are increasingly popular for consumers. Businesses can use them to improve their local web presence! The Google My Business platform is ideal for companies that have a physical location open to the public. Business profiles can be customized with photos, reviews, virtual visits, etc. Moreover, when searching on mobile devices, My Business pages show up first! Data collected during the 2016 Google Performance Summit, shows the advantages of using Google My Business. Nearly 30% of mobile searches are related to geolocation of the user - local searches in particular increase by 50%. Google estimates that 75% of users …

Business owners are in constant search of effective advertising strategies. Banner advertising can help! Here's how: How do banners ads work? Banners are a digital marketing tool used to direct visitors to a specific website or landing page. They can help you increase your visibility, visits and revenue. Ad banners are measured in views - if someone sees the ad and clicks on the banner, he/she will be directed to your website or landing page. This action is known as an ad click. Banners work with a pay by click system ; when someone views your banner or clicks it, you …

Reference your Youtube account! Search Engine Optimization or SEO is a marketing strategy used to position your website, pages, or videos within the first results on search engines. Youtube is the most important video search engine. If used properly, it can enhance your online visibility. The goal is to optimize your videos so that they're easily found on Youtube, and on Google. The more precise the description, the easier it is for Youtube to suggest your video. Increase your Youtube visibility with these easy steps: Content Content is always important!  Choose quality over quantity. Learn what the target audience likes. The …

In today's global, digital age, advertising and marketing has steered away from traditional methods. Before the internet boom, having a brand meant a few ads and a good slogan. Today's reality is very different. A business must have a global strategy: web sites, blogs, social media presence, etc - making your goals harder to achieve. Growing your brand digitally can be a vague, which is why it's important to find a Google Partner that can work with you to achieve your organizational targets and revenue goals. Why Google? Google is the world's most relevant search engine. Web positioning depends on …

Discover Adwords Express Google Adwords Express is expensive! Working at CyberPublicity, I talk about web strategies on a daily basis with my customers. Throughout these discussions, Adwords Express is a topic that constantly comes up. I thought it would be interesting to discuss it in depth. Often times, clients who have previously used Adwords Express say it's "not a good investment". This coming directly from my customers. Honestly, I'm not surprised. Can we really see a Return on Investment with Adwords Express? Can we really make a solid ad campaign, without investing too much time or money?  What is Adwords Express? …

Learn publicity terms for social media networks! The advertising world uses its own technical jargon that can be difficult to understand. Although Facebook and Instagram use current words to designate social media advertising, it's important to understand their proprietary terms. In the event you want to advertise on social media, this list will be of assistance to you. Journal The "Journal" also known as a Facebook profile, is a space on a person's profile from which they can consult their own updates, their friends' updates, as well as the updates of the pages they're subscribed to. All the updates are …

Did you know that new strategies for small and medium-size businesses will be launched on November, 23rd and 24th? CyberPublicity will be there! Last year, we were your on-site experts. This year, we will be returning to advise you on the digital strategies available to grow your business. What is SMB strategy event? SMB Strategies will once again be taking place at Palais des Congrès de Montréal in November. This initiative is aimed at helping business owners learn strategies, exchange information, and network with industry experts. This is SMB Strategies' fifth edition and will offer more than 100 conferences. Featured themes and conference topics …

Find out how long an advertising contract should last As a Business Development Director for Cyberpublicity, I come across a variety of objections from my prospects. Some can be refuted, some can't. Success is a numbers game, and I love the game. That being said, there's one particular objection that keeps coming back to haunt me, that I would like to address. "Thanks for calling Yury, but we recently signed a 3 year contract with another agency, so the timing just isn't right" My question is as follows: Why would a company sign a three year contract with an agency? …

An Ad Group contains one or several Adwords ads, targeting a group of keywords or ads, that allows you to manage your ads with ease. You'll be able to manage the bids of one or several associated keywords. Here's an example: You have an online store that specializes in shoes available for men, women and children. You can create your ads as follows: Shoe styles for women, men and children. Simply create Adwords campaigns called "shoes for women", "shoes for men" and "shoes for kids" You can also assemble ad groups based on the style. Simply create Adwords campaigns  called "Boots", "Running Shoes", …