Kevin Perry Articles

If you are unfamiliar with digital marketing, you may not be aware that you can target people who are interested in your products and services through web advertising. Google Adwords is a practical way of creating campaigns targeting your desired audience. It's important to understand the risks involved when operating your own digital marketing campaigns with Adwords.   Here are a few steps to help you achieve a successful campaign: 1. Define your goals The first step is to define your vision and goals. For example, do you want to increase the number of visitors to your stores ? Or your …

How Well Do You Know Google Adwords? Have you heard about Google Adwords but are not familiar with the process? If so, this article is for you! Start with the basics Google Adwords is a digital advertising platform designed by Google for business owners and marketing professionals. It allows you create ads and place them on Google's networks and search engine. Note: Google Adwords is the company's most important source of revenue! Adwords isn't SEO It's very important to understand that advertising through Adwords will NEVER increase your search engine rankings!  We encourage you to contact us for additional information about SEO. …

Are you a business that allocates a monthly budget to social media strategies? Do you question the effectiveness and investment of your social media strategies? Lets examine this in more detail. What are your goals It's important to define your business goals as they will have an impact on the percentage of your marketing budget used towards your social media strategy. Social networking should not be managed outside of your marketing strategy. You'll be able to define your social media budget based on your business goals and your overall marketing budget.  Marketing budget Each business is unique with specific needs. Marketing budgets depend …

Did you know that your Quality Score has an influence on the cost and effectiveness of your paid online campaigns? A Quality Score will affect your Pay Per Click (PPC) ad performance and how much you'll pay for each click. What is a quality score? A Quality Score (QS) is a score from 1 to 10 that Google gives each keyword used in your Adwords ads. It allows Google to influence the position of the ads, just like the price you bid on. The quality score is measured by: Your Click Through Rate (CTR) The pertinence and quality of your landing …

Google Adwords increases the number of characters in its ads! The company recently announced that the character limit of its Adwords ads will be doubled. What's the difference? Currently, the character count is limited. Adwords user can allocate a maximum of 35 characters for the description and 25 characters for the headline. These limits will be increased to two lines of 30 characters for the headline and 80 characters for the description. Better performance? What sparked the change? Google reviewed the Adwords process to make it more compatible with the mobile industry since more than half of search queries are made from mobile …

New on Google!  Since we're always expanding our SEO knowledge, we heard this interesting news from Barry Schwartz. Google s apparently testing the appearance of the Google Partner logo in search results when such an agency's URL appears. The author of this article was unfortunately unable to replicate this discovery, but he interviewed the person who did. This individual was able to see this result in the first page results in the UK with the keywords "digital marketing agency". In the past I had the opportunity to test such experiences by Google before an official update. Last time was a …

Cyberpublicity is moving to WeWork Montreal!  WeWork is a collaborative workspace that launched on March 1st in Place Ville Marie. Our new address is 3 Place Ville Marie, Suite 400, Montréal, Québec, Canada, H3V 2E3. As a digital marketing firm, it's natural for us to align ourselves with the tech startups and businesses that moved to WeWork. We have also had the pleasure of crossing paths with Martin-Luc Archambault, one of the dragons on the Radio Canada TV Show "L'oeil du Dragon" since he's located only two offices away!  What is WeWork? Established in New York in 2010, WeWork is a collaborative workspace. …

In today's digital landscape, it is becoming increasingly difficult to attract clients due to the competitive nature of online businesses.  Let me explain. There's a lot to manage! It is imperative to update social networks such as, Facebook, Twitter, Snapchat, Vine, Periscope, and Pinterest on a daily basis. You also need update your company website, web advertising, blog content and newsletters - keeping track of everything becomes cumbersome. Here are a few ideas to help you effectively manage your marketing networks: Connect to new networks  New social networks and apps are strong outlets for you to reach your customers. Although, it may …

Are you a business manager or business owner? You probably have a lot of decisions to make - sometimes quickly and under pressure. It's not always easy. What do you base your decisions on? Is it intuition or hard facts and data? Intuition often fails us! We often make the mistake of thinking that we have all the right answers. It is natural to base our decisions on what's familiar. However, the problem is that we sometimes lack perspective and misunderstand the reality of the situation. Business decisions are best when they are based on tangible results and data. Your marketing …

Are you a small, medium, or large business that aims to have a successful website? We can help you determine if your website is effective! We live in a digital era that shapes our personal habits and our business practices. A website is one of the most critical elements of marketing your company. It's important for your website to include new marketing and sales strategies.  Here are some of the reasons why your website may not be generating results: What is the goal of your website? It's important to know what objectives you want to reach through your website.  Here are a …