Yury Sapko Articles

In today's global, digital age, advertising and marketing has steered away from traditional methods. Before the internet boom, having a brand meant a few ads and a good slogan. Today's reality is very different. A business must have a global strategy: web sites, blogs, social media presence, etc - making your goals harder to achieve. Growing your brand digitally can be a vague, which is why it's important to find a Google Partner that can work with you to achieve your organizational targets and revenue goals. Why Google? Google is the world's most relevant search engine. Web positioning depends on …

Find out how long an advertising contract should last As a Business Development Director for Cyberpublicity, I come across a variety of objections from my prospects. Some can be refuted, some can't. Success is a numbers game, and I love the game. That being said, there's one particular objection that keeps coming back to haunt me, that I would like to address. "Thanks for calling Yury, but we recently signed a 3 year contract with another agency, so the timing just isn't right" My question is as follows: Why would a company sign a three year contract with an agency? …