Article Category: Analytics

Adwords campaigns allow you to promote your businesses' services and products on the internet.​ This strategy has many advantages; the creation of Google Adwords campaigns allows you to develop traffic to your website quickly, generating immediate results (campaigns are directly online after Google's approval and you may instantly appear on the search engine). However, to know the benefits these campaigns bring to your business​, you need to accurately measure your Return On Investment (ROI). Today, we will demonstrate why you should measure conversions from your Google Adwords campaigns. First of all, what is a conversion? Conversions occur when a user …

Google Analytics is the most popular analysis tool in the world and has a number of advantages for businesses. Despite being user friendly, the data is not always easy to understand. However, long term it's an effective marketing strategy that can help grow your business . Note: This article will not discuss features included in Google Analytics Premium, as it costs roughly $150,000 USD and is not accessible for the majority of SMB's. We'll discuss it in a future article for web professionals who follow our blog and larger businesses.  Who is your audience? It's important to know your audience ; …

There's a difference between perception and reality in business. Companies who focus on traditional marketing strategies do not gauge customers the same way as through digital initiatives, especially for a business' visibility and notoriety. According to a 2015 study conducted by CEFRIO , 50% of Quebecers shop online, a number that keeps increasing. The study also showed that 5,2% of online stores are exclusive to the web. Does this mean they should include only digital strategies? When should a business adopt a traditional marketing strategy? An Integrated Approach Using one way is not ideal. To market successfully, you need to integrate both digital and …

In today's digital landscape, it is becoming increasingly difficult to attract clients due to the competitive nature of online businesses.  Let me explain. There's a lot to manage! It is imperative to update social networks such as, Facebook, Twitter, Snapchat, Vine, Periscope, and Pinterest on a daily basis. You also need update your company website, web advertising, blog content and newsletters - keeping track of everything becomes cumbersome. Here are a few ideas to help you effectively manage your marketing networks: Connect to new networks  New social networks and apps are strong outlets for you to reach your customers. Although, it may …

Are you a business manager or business owner? You probably have a lot of decisions to make - sometimes quickly and under pressure. It's not always easy. What do you base your decisions on? Is it intuition or hard facts and data? Intuition often fails us! We often make the mistake of thinking that we have all the right answers. It is natural to base our decisions on what's familiar. However, the problem is that we sometimes lack perspective and misunderstand the reality of the situation. Business decisions are best when they are based on tangible results and data. Your marketing …