Article Category: Business

Local searches are increasingly popular for consumers. Businesses can use them to improve their local web presence! The Google My Business platform is ideal for companies that have a physical location open to the public. Business profiles can be customized with photos, reviews, virtual visits, etc. Moreover, when searching on mobile devices, My Business pages show up first! Data collected during the 2016 Google Performance Summit, shows the advantages of using Google My Business. Nearly 30% of mobile searches are related to geolocation of the user - local searches in particular increase by 50%. Google estimates that 75% of users …

In today's global, digital age, advertising and marketing has steered away from traditional methods. Before the internet boom, having a brand meant a few ads and a good slogan. Today's reality is very different. A business must have a global strategy: web sites, blogs, social media presence, etc - making your goals harder to achieve. Growing your brand digitally can be a vague, which is why it's important to find a Google Partner that can work with you to achieve your organizational targets and revenue goals. Why Google? Google is the world's most relevant search engine. Web positioning depends on …

Discover Adwords Express Google Adwords Express is expensive! Working at CyberPublicity, I talk about web strategies on a daily basis with my customers. Throughout these discussions, Adwords Express is a topic that constantly comes up. I thought it would be interesting to discuss it in depth. Often times, clients who have previously used Adwords Express say it's "not a good investment". This coming directly from my customers. Honestly, I'm not surprised. Can we really see a Return on Investment with Adwords Express? Can we really make a solid ad campaign, without investing too much time or money?  What is Adwords Express? …

Did you know that new strategies for small and medium-size businesses will be launched on November, 23rd and 24th? CyberPublicity will be there! Last year, we were your on-site experts. This year, we will be returning to advise you on the digital strategies available to grow your business. What is SMB strategy event? SMB Strategies will once again be taking place at Palais des Congrès de Montréal in November. This initiative is aimed at helping business owners learn strategies, exchange information, and network with industry experts. This is SMB Strategies' fifth edition and will offer more than 100 conferences. Featured themes and conference topics …

Find out how long an advertising contract should last As a Business Development Director for Cyberpublicity, I come across a variety of objections from my prospects. Some can be refuted, some can't. Success is a numbers game, and I love the game. That being said, there's one particular objection that keeps coming back to haunt me, that I would like to address. "Thanks for calling Yury, but we recently signed a 3 year contract with another agency, so the timing just isn't right" My question is as follows: Why would a company sign a three year contract with an agency? …

Pokemon Go has gained instant popularity, but it isn't something new. Pikachu, the cartoon that started it all, celebrated his 20th birthday last February. However, the game is brand new. Launched on July 6th, 2016, this app can actually help you to grow your business! No PokéStop near your place of business? A PokéStop allows you to purchase, store, and retrieve a variety of items for the game. It's highly likely that there are no PokéStops close to you, and this is good news because you can request one by contacting Niantic, the game's developer. They will then make a decision. …

Cyberpublicity is moving to WeWork Montreal!  WeWork is a collaborative workspace that launched on March 1st in Place Ville Marie. Our new address is 3 Place Ville Marie, Suite 400, Montréal, Québec, Canada, H3V 2E3. As a digital marketing firm, it's natural for us to align ourselves with the tech startups and businesses that moved to WeWork. We have also had the pleasure of crossing paths with Martin-Luc Archambault, one of the dragons on the Radio Canada TV Show "L'oeil du Dragon" since he's located only two offices away!  What is WeWork? Established in New York in 2010, WeWork is a collaborative workspace. …

Did you know that digital marketing changes consumer buying habits even in the auto industry? Surprised? Let me explain. Our Marketing professionals noticed that these new buying patterns have been significant in the new and used car industry within the US and France. According to a report conducted by CCM Benchmark Institute, 56% of internet users have visited web sites before purchasing their latest vehicle. While nothing replaces an actual on-site visit, future buyers become more and more informed when they walk in the door due to the accessibility of computers & tablets. According to the Wall Street Journal, an increasing number …

Are you a small, medium, or large business that aims to have a successful website? We can help you determine if your website is effective! We live in a digital era that shapes our personal habits and our business practices. A website is one of the most critical elements of marketing your company. It's important for your website to include new marketing and sales strategies.  Here are some of the reasons why your website may not be generating results: What is the goal of your website? It's important to know what objectives you want to reach through your website.  Here are a …

Are you an online business ? Accept Bitcoin as you new payment method ! Did you know that many popular e-Commerce sites have begun accepting Bitcoin as a method of payment? Recently, Microsoft added Bitcoin as a method of payment for a number of its digital platforms. Microsoft Customers can use Bitcoin to transfer money in their accounts for purchases including: apps, video games, movies on Windows, Windows Phone, and Xbox* platforms. What is Bitcoin? Bitcoin is decentralized and encrypted electronic currency (crypto-currency) that allows users to exchange money without having to go through financial institutions. Bitcoin was created by Satoshi …