Article Category: E-commerce

Are you struggling to convert your e-commerce browsers into actual customers? Facebook ads can help increase your conversion rate and profitability. Facebook has become the mainstream method for reaching target audiences through its advertising network. The reason for its success is due to the company's data collection process and user information. Facebook tracks user activity, likes, clicks, location settings, browser history, etc. Using profile information and data to optimize ads, Facebook can show the right ad to the right consumer. Here are a few tips to help you engage your target audience through Facebook advertising: Simplify your ad copy Keep your …

With the advent of the internet, reaching customers abroad is easier than ever. Studies show buyers don't care where companies are located when they purchase online, as long as their customer experience is positive. A consumer survey conducted by Google UK showed that 96% of people shopping on Booking.com were not aware that it operates out of the  Netherlands. However, nearly 90% of these shoppers said they would purchase from the company again despite their location (UK Google Survey, 2014). Small, medium and large businesses can benefit from international online markets to grow their organizations. Google Adwords can help expand …

In 2016, more than one in four Quebecers planned to shop online for Christmas presents  (Conseil Québécois du Commerce du Détail, 2016). Whether web users are purchasing or browsing for merchandise, the volume of internet users on Google increases during Christmas. Due to the competitive nature of holiday shopping, it's important for online retailers to have optimal web visibility. 1. Create a specific campaign Creating a custom campaign for Christmas is advantageous as budgets and characteristics can be modified from regular campaigns. Create ad groups and segment ads based on your sales goals for that period. You can then follow your …

Building a solid brand doesn't happen overnight - it takes time, money and lots of attention! If you're an e-commerce or small business, one of the easiest ways to build brand awareness is through email marketing campaigns. Email campaigns are simple to create with automated marketing tools like MailChimp and Salesforce. However, ensuring that your audience doesn't delete your message before reading it requires strategy. Here are some tips to help you create engaging email campaigns that your clients will actually read : Keep it short and simple Avoid bombarding readers with too much information. Create content that is short …

Industry and market visibility are crucial for new businesses who want to make an impact and stand out from their competition. In today's digital landscape, this requires using new forms of communication. Affiliate marketing is a web marketing technique that creates partnerships between companies and individuals who promote their products online. The merchant, known as the "advertiser" pays the individual, known as the "affiliate" a commission for promoting their company, product or service online. The objective: Increase traffic, sales and clicks to a company's website. How to use affiliate marketing to increase sales? Generally, the process of exchanging services for a commission …

What is SEA? Search Engine Advertising or SEA is an internet marketing term referring to an advertising method used with search engines such as Google. This type of marketing generates advertising links on search engines. SEA referencing is temporary, therefore, when ad campaigns are terminated, they no longer attract attention on search engines. Optimizing your natural referencing through Search Engine Optimization (SEO) is necessary if you want to maintain a constant web presence. Web advertising platforms like Google Adwords require users to add specific keywords to synchronize results with your company's website. Some ads must be written according to the …

The landing page is essential for your SEO presence and acquisition strategy as it allows you to get users to perform actions on your site. Unfortunately, many companies tend to neglect their landing page-not exploiting their full potential. The misconception that company homepages are most important can have devastating effects on overall performance. Internet users access websites from different pages, depending on their search. Landing pages should not be overlooked if you want to expand traffic to your website and acquire more customers. Today, we will explore how to create the perfect landing page for your SEO strategy. What is …

Pokemon Go has gained instant popularity, but it isn't something new. Pikachu, the cartoon that started it all, celebrated his 20th birthday last February. However, the game is brand new. Launched on July 6th, 2016, this app can actually help you to grow your business! No PokéStop near your place of business? A PokéStop allows you to purchase, store, and retrieve a variety of items for the game. It's highly likely that there are no PokéStops close to you, and this is good news because you can request one by contacting Niantic, the game's developer. They will then make a decision. …

Did you know that digital marketing changes consumer buying habits even in the auto industry? Surprised? Let me explain. Our Marketing professionals noticed that these new buying patterns have been significant in the new and used car industry within the US and France. According to a report conducted by CCM Benchmark Institute, 56% of internet users have visited web sites before purchasing their latest vehicle. While nothing replaces an actual on-site visit, future buyers become more and more informed when they walk in the door due to the accessibility of computers & tablets. According to the Wall Street Journal, an increasing number …

Are you a small, medium, or large business that aims to have a successful website? We can help you determine if your website is effective! We live in a digital era that shapes our personal habits and our business practices. A website is one of the most critical elements of marketing your company. It's important for your website to include new marketing and sales strategies.  Here are some of the reasons why your website may not be generating results: What is the goal of your website? It's important to know what objectives you want to reach through your website.  Here are a …