Article Category: Internet Advertising

Reference your Youtube account! Search Engine Optimization or SEO is a marketing strategy used to position your website, pages, or videos within the first results on search engines. Youtube is the most important video search engine. If used properly, it can enhance your online visibility. The goal is to optimize your videos so that they're easily found on Youtube, and on Google. The more precise the description, the easier it is for Youtube to suggest your video. Increase your Youtube visibility with these easy steps: Content Content is always important!  Choose quality over quantity. Learn what the target audience likes. The …

In today's global, digital age, advertising and marketing has steered away from traditional methods. Before the internet boom, having a brand meant a few ads and a good slogan. Today's reality is very different. A business must have a global strategy: web sites, blogs, social media presence, etc - making your goals harder to achieve. Growing your brand digitally can be a vague, which is why it's important to find a Google Partner that can work with you to achieve your organizational targets and revenue goals. Why Google? Google is the world's most relevant search engine. Web positioning depends on …

Discover Adwords Express Google Adwords Express is expensive! Working at CyberPublicity, I talk about web strategies on a daily basis with my customers. Throughout these discussions, Adwords Express is a topic that constantly comes up. I thought it would be interesting to discuss it in depth. Often times, clients who have previously used Adwords Express say it's "not a good investment". This coming directly from my customers. Honestly, I'm not surprised. Can we really see a Return on Investment with Adwords Express? Can we really make a solid ad campaign, without investing too much time or money?  What is Adwords Express? …

Learn publicity terms for social media networks! The advertising world uses its own technical jargon that can be difficult to understand. Although Facebook and Instagram use current words to designate social media advertising, it's important to understand their proprietary terms. In the event you want to advertise on social media, this list will be of assistance to you. Journal The "Journal" also known as a Facebook profile, is a space on a person's profile from which they can consult their own updates, their friends' updates, as well as the updates of the pages they're subscribed to. All the updates are …

Find out how long an advertising contract should last As a Business Development Director for Cyberpublicity, I come across a variety of objections from my prospects. Some can be refuted, some can't. Success is a numbers game, and I love the game. That being said, there's one particular objection that keeps coming back to haunt me, that I would like to address. "Thanks for calling Yury, but we recently signed a 3 year contract with another agency, so the timing just isn't right" My question is as follows: Why would a company sign a three year contract with an agency? …

An Ad Group contains one or several Adwords ads, targeting a group of keywords or ads, that allows you to manage your ads with ease. You'll be able to manage the bids of one or several associated keywords. Here's an example: You have an online store that specializes in shoes available for men, women and children. You can create your ads as follows: Shoe styles for women, men and children. Simply create Adwords campaigns called "shoes for women", "shoes for men" and "shoes for kids" You can also assemble ad groups based on the style. Simply create Adwords campaigns  called "Boots", "Running Shoes", …

If you are unfamiliar with digital marketing, you may not be aware that you can target people who are interested in your products and services through web advertising. Google Adwords is a practical way of creating campaigns targeting your desired audience. It's important to understand the risks involved when operating your own digital marketing campaigns with Adwords.   Here are a few steps to help you achieve a successful campaign: 1. Define your goals The first step is to define your vision and goals. For example, do you want to increase the number of visitors to your stores ? Or your …

How Well Do You Know Google Adwords? Have you heard about Google Adwords but are not familiar with the process? If so, this article is for you! Start with the basics Google Adwords is a digital advertising platform designed by Google for business owners and marketing professionals. It allows you create ads and place them on Google's networks and search engine. Note: Google Adwords is the company's most important source of revenue! Adwords isn't SEO It's very important to understand that advertising through Adwords will NEVER increase your search engine rankings!  We encourage you to contact us for additional information about SEO. …

Are you a business that allocates a monthly budget to social media strategies? Do you question the effectiveness and investment of your social media strategies? Lets examine this in more detail. What are your goals It's important to define your business goals as they will have an impact on the percentage of your marketing budget used towards your social media strategy. Social networking should not be managed outside of your marketing strategy. You'll be able to define your social media budget based on your business goals and your overall marketing budget.  Marketing budget Each business is unique with specific needs. Marketing budgets depend …

Pokemon Go has gained instant popularity, but it isn't something new. Pikachu, the cartoon that started it all, celebrated his 20th birthday last February. However, the game is brand new. Launched on July 6th, 2016, this app can actually help you to grow your business! No PokéStop near your place of business? A PokéStop allows you to purchase, store, and retrieve a variety of items for the game. It's highly likely that there are no PokéStops close to you, and this is good news because you can request one by contacting Niantic, the game's developer. They will then make a decision. …