Article Category: Web Marketing

What is SEA? Search Engine Advertising or SEA is an internet marketing term referring to an advertising method used with search engines such as Google. This type of marketing generates advertising links on search engines. SEA referencing is temporary, therefore, when ad campaigns are terminated, they no longer attract attention on search engines. Optimizing your natural referencing through Search Engine Optimization (SEO) is necessary if you want to maintain a constant web presence. Web advertising platforms like Google Adwords require users to add specific keywords to synchronize results with your company's website. Some ads must be written according to the …

WHAT IS SEO? Search Engine Optimization also known as SEO is a set of techniques that aim to optimize the visibility of a website in the pages of search results. Natural referencing is a "free" form of advertising as there is no charge for advertising space. However, in order to have successful results, one must invest a lot of time maintaining their advertisement, especially if their industry is competitive. SEO can be worked through keywords, content on your website and inbound/outbound links (internal links to your site that redirect to another site and external links that redirect to your site). …

The landing page is essential for your SEO presence and acquisition strategy as it allows you to get users to perform actions on your site. Unfortunately, many companies tend to neglect their landing page-not exploiting their full potential. The misconception that company homepages are most important can have devastating effects on overall performance. Internet users access websites from different pages, depending on their search. Landing pages should not be overlooked if you want to expand traffic to your website and acquire more customers. Today, we will explore how to create the perfect landing page for your SEO strategy. What is …

Google has recently modified its traditional Adwords Ads to "Expanded Text Ads" . This ad format allows you to have a description with 45 additional characters as well as an additional URL field. During a webinar broadcast aired on December, 1st, 2016, The Academy On Air team discussed the important of text ads.  Show the right message at the right time Remember, Google shows the most relevant and comprehensive ads to its users. The idea Extended ads are now twice the size, allowing users the ability to maximize visibility on search results. The additional characters available in the new Adwords format are …

Local searches are increasingly popular for consumers. Businesses can use them to improve their local web presence! The Google My Business platform is ideal for companies that have a physical location open to the public. Business profiles can be customized with photos, reviews, virtual visits, etc. Moreover, when searching on mobile devices, My Business pages show up first! Data collected during the 2016 Google Performance Summit, shows the advantages of using Google My Business. Nearly 30% of mobile searches are related to geolocation of the user - local searches in particular increase by 50%. Google estimates that 75% of users …

Business owners are in constant search of effective advertising strategies. Banner advertising can help! Here's how: How do banners ads work? Banners are a digital marketing tool used to direct visitors to a specific website or landing page. They can help you increase your visibility, visits and revenue. Ad banners are measured in views - if someone sees the ad and clicks on the banner, he/she will be directed to your website or landing page. This action is known as an ad click. Banners work with a pay by click system ; when someone views your banner or clicks it, you …

Reference your Youtube account! Search Engine Optimization or SEO is a marketing strategy used to position your website, pages, or videos within the first results on search engines. Youtube is the most important video search engine. If used properly, it can enhance your online visibility. The goal is to optimize your videos so that they're easily found on Youtube, and on Google. The more precise the description, the easier it is for Youtube to suggest your video. Increase your Youtube visibility with these easy steps: Content Content is always important!  Choose quality over quantity. Learn what the target audience likes. The …

In today's global, digital age, advertising and marketing has steered away from traditional methods. Before the internet boom, having a brand meant a few ads and a good slogan. Today's reality is very different. A business must have a global strategy: web sites, blogs, social media presence, etc - making your goals harder to achieve. Growing your brand digitally can be a vague, which is why it's important to find a Google Partner that can work with you to achieve your organizational targets and revenue goals. Why Google? Google is the world's most relevant search engine. Web positioning depends on …

Discover Adwords Express Google Adwords Express is expensive! Working at CyberPublicity, I talk about web strategies on a daily basis with my customers. Throughout these discussions, Adwords Express is a topic that constantly comes up. I thought it would be interesting to discuss it in depth. Often times, clients who have previously used Adwords Express say it's "not a good investment". This coming directly from my customers. Honestly, I'm not surprised. Can we really see a Return on Investment with Adwords Express? Can we really make a solid ad campaign, without investing too much time or money?  What is Adwords Express? …

Learn publicity terms for social media networks! The advertising world uses its own technical jargon that can be difficult to understand. Although Facebook and Instagram use current words to designate social media advertising, it's important to understand their proprietary terms. In the event you want to advertise on social media, this list will be of assistance to you. Journal The "Journal" also known as a Facebook profile, is a space on a person's profile from which they can consult their own updates, their friends' updates, as well as the updates of the pages they're subscribed to. All the updates are …