Article Category: Web Marketing

Find out how long an advertising contract should last As a Business Development Director for Cyberpublicity, I come across a variety of objections from my prospects. Some can be refuted, some can't. Success is a numbers game, and I love the game. That being said, there's one particular objection that keeps coming back to haunt me, that I would like to address. "Thanks for calling Yury, but we recently signed a 3 year contract with another agency, so the timing just isn't right" My question is as follows: Why would a company sign a three year contract with an agency? …

An Ad Group contains one or several Adwords ads, targeting a group of keywords or ads, that allows you to manage your ads with ease. You'll be able to manage the bids of one or several associated keywords. Here's an example: You have an online store that specializes in shoes available for men, women and children. You can create your ads as follows: Shoe styles for women, men and children. Simply create Adwords campaigns called "shoes for women", "shoes for men" and "shoes for kids" You can also assemble ad groups based on the style. Simply create Adwords campaigns  called "Boots", "Running Shoes", …

Google Analytics is the most popular analysis tool in the world and has a number of advantages for businesses. Despite being user friendly, the data is not always easy to understand. However, long term it's an effective marketing strategy that can help grow your business . Note: This article will not discuss features included in Google Analytics Premium, as it costs roughly $150,000 USD and is not accessible for the majority of SMB's. We'll discuss it in a future article for web professionals who follow our blog and larger businesses.  Who is your audience? It's important to know your audience ; …

There's a difference between perception and reality in business. Companies who focus on traditional marketing strategies do not gauge customers the same way as through digital initiatives, especially for a business' visibility and notoriety. According to a 2015 study conducted by CEFRIO , 50% of Quebecers shop online, a number that keeps increasing. The study also showed that 5,2% of online stores are exclusive to the web. Does this mean they should include only digital strategies? When should a business adopt a traditional marketing strategy? An Integrated Approach Using one way is not ideal. To market successfully, you need to integrate both digital and …

If you are unfamiliar with digital marketing, you may not be aware that you can target people who are interested in your products and services through web advertising. Google Adwords is a practical way of creating campaigns targeting your desired audience. It's important to understand the risks involved when operating your own digital marketing campaigns with Adwords.   Here are a few steps to help you achieve a successful campaign: 1. Define your goals The first step is to define your vision and goals. For example, do you want to increase the number of visitors to your stores ? Or your …

How Well Do You Know Google Adwords? Have you heard about Google Adwords but are not familiar with the process? If so, this article is for you! Start with the basics Google Adwords is a digital advertising platform designed by Google for business owners and marketing professionals. It allows you create ads and place them on Google's networks and search engine. Note: Google Adwords is the company's most important source of revenue! Adwords isn't SEO It's very important to understand that advertising through Adwords will NEVER increase your search engine rankings!  We encourage you to contact us for additional information about SEO. …

Are you a business that allocates a monthly budget to social media strategies? Do you question the effectiveness and investment of your social media strategies? Lets examine this in more detail. What are your goals It's important to define your business goals as they will have an impact on the percentage of your marketing budget used towards your social media strategy. Social networking should not be managed outside of your marketing strategy. You'll be able to define your social media budget based on your business goals and your overall marketing budget.  Marketing budget Each business is unique with specific needs. Marketing budgets depend …

Pokemon Go has gained instant popularity, but it isn't something new. Pikachu, the cartoon that started it all, celebrated his 20th birthday last February. However, the game is brand new. Launched on July 6th, 2016, this app can actually help you to grow your business! No PokéStop near your place of business? A PokéStop allows you to purchase, store, and retrieve a variety of items for the game. It's highly likely that there are no PokéStops close to you, and this is good news because you can request one by contacting Niantic, the game's developer. They will then make a decision. …

Did you know that your Quality Score has an influence on the cost and effectiveness of your paid online campaigns? A Quality Score will affect your Pay Per Click (PPC) ad performance and how much you'll pay for each click. What is a quality score? A Quality Score (QS) is a score from 1 to 10 that Google gives each keyword used in your Adwords ads. It allows Google to influence the position of the ads, just like the price you bid on. The quality score is measured by: Your Click Through Rate (CTR) The pertinence and quality of your landing …

Google Adwords increases the number of characters in its ads! The company recently announced that the character limit of its Adwords ads will be doubled. What's the difference? Currently, the character count is limited. Adwords user can allocate a maximum of 35 characters for the description and 25 characters for the headline. These limits will be increased to two lines of 30 characters for the headline and 80 characters for the description. Better performance? What sparked the change? Google reviewed the Adwords process to make it more compatible with the mobile industry since more than half of search queries are made from mobile …